Northwind spring packaging
Go with A · Kraft & stamp
Warm, honest and easy to tell apart on the shelf. It carries the hand-stamped logo the client reacted to at kickoff, without tipping into rustic.
Why not the others
- B · Botanical is lovely, but reads as tea, not coffee.
- C · Bold type is strong, but sits too close to the blue carton beside it.
References
- northwind-kraft-bag-stamp.pngThe client’s pick at kickoffpinterest.com
- client-shelf-store-front.jpgWhere it will sitfrom client
- competitor-blue-carton-site.pngWhat to stand apart frombluecup.co